Residents in Cowbridge will be among a number polled by Vale of Glamorgan Council as it plots to deliver and improved local development plan.

The council is working with experts Nexus Planning on a retail capacity study to feed into the replacement plan it is hoping to deliver.

Part of the information gathering will involve asking residents about their shopping and leisure preferences.

A telephone survey, involving around 500 households in the Council area and its wider catchment, will be conducted by NEMS Market Research. The information provided will help give the Council a better understanding of how and where people like to shop, spend their leisure time and how they use their town centres.

The council says the survey should take approximately six or seven minutes to complete. Most approaches will be made outside normal working hours in order to make sure working households can take part.

In a statement it adds: "No personal information will be collected other than age and gender. However, participants will be asked to provide their full postcode to ensure the survey covers accurate geography.

"Any information you provide will be used in statistical form only, so that it will not be possible for you to be identified from your answers.

"If contacted, we would welcome people taking part in the survey and will greatly appreciate all responses.

"However, anyone contacted is under no obligation to take part and if anyone who receives a call has concerns at any point, they should hang up and report it to us at: [email protected]."