Cowbridge Farmers' Market stars in BBC One show
By Ellyn Wright
26th Jan 2021 | Local News
Cowbridge Farmers' Market featured in the BBC One show 'The Farmers' Country Showdown' yesterday afternoon.
The town's market was filmed back in October, with cameras following Elwyn's Produce and The Baker's Pig, two producers that attend each week.
The programme followed the producers' journey from working on their farms, getting products ready and then to selling it on a Saturday morning at the market.
Elwyn and Ann-Sophie live in Cowbridge, eight miles from their rented farm where they grow organic vegetables using 'green manure' made from plant matter. They both come from farming families.
"I was always very concerned about the quality and the type of food I was eating. That's how I ended up growing vegetables. It's all I know. When it's in your blood, it's in your blood I think," Elwyn tells the cameras.
Meanwhile German-born Ann-Sophie was adjusting to life in South Wales.
"Well, it is much wetter," she says.
"It has three times the rainfall of where I come from which is the northern part of Germany, close to Hanover. I think it took me a while to adjust."
The couple are also expecting a baby, the show reveals, so now more than ever they're reliant on markets like Cowbridge's to earn a living.
"The return on capital is quite long compared to other businesses," explains Elwyn.
"Then there's the risk of the crop failing or not selling."
Meanwhile Andrew and Liz of The Baker's Pig prepare charcuterie to sell at Cowbridge Farmers' Market.
In the show, the couple explain how their products were born out of a need to increase shelf-life and profit margins.
"it's difficult to make money out of sausages, bacon and pork. The margin isn't very good, and the problem is you're dealing with fresh meat so the shelf life isn't very good," says Andrew.
"We had to look at other ways of increasing our profit."
"Somebody gave him a book for a birthday and there was a salami recipe, so we tried it," Liz explains.
Four-years on, they're now selling charcuterie online and at markets. But this year has proved challenging.
"We supply restaurants, delis and hotels. Obviously, they all closed this year. We probably lost about 85% of our earnings," says Andrew.
"Cowbridge market is really important, and our product fits in there."
Then it's up early to head to the market, where both producers hope to sell out. It's an exhausting process, but enjoyable nonetheless.
The programme also features producers such as Harrison's Teas and market secretary Myfanwy Edwards, as well as exploring other features in town such as Happy Days vintage market where the legendary bacon butties have a starring role.
Myfanwy watched the show yesterday and said she was pleased.
"It's always a bit scary because you don't know how it's going to look. It's out of your hands really," she said.
"I've had a great positive response: lots of social media responses and texts.
"It's quite hard to be objective when it's your own market, so I'm asking people how it compares to other episodes!
"I thought all the shots of Cowbridge looked lovely, and it was nice that they included another business in the town. I didn't know they were doing that.
"it's nice to see something positive, and people working hard and getting on with it."
Watch the episode here .
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