The Cowbridge branch of Swansea Building Society says it has reached a record amount in mortgage balances – passing the significant milestone of £100 million.

The society attributes this to its personal approach to mortgage lending and the implementation of a five-year plan which has included investment in infrastructure, staff, and new technology.

The branch, which opened during December 2017, reached £104 million in mortgage balances and over 450 mortgage accounts at the end of May 2021.

The achievement of the Cowbridge branch has been attributed to East Wales Area Manager/Head of Savings, Richard Miles, and his team: Martin Lewis, Business Development Manager; Lloyd Williams, Cowbridge Branch Manager; and their assistants.

Richard Miles, our Area Manager and Head of Savings, said: "We are delighted to have reached this milestone within four years of the Cowbridge branch being established.

"This achievement has come about thanks to a great team effort from everybody at the branch and the wider support of Swansea Building Society.

"It is also a tribute to the value of the Society's personable, face"to"face business model, which enables us to properly understand people's individual circumstances and develop niche products to meet their needs.

"We are overjoyed at how well the Cowbridge branch has been received, and look forward to helping even more people in South East Wales and over the border fund their dream home in the future."

Alun Williams, Chief Executive, added: "This mortgage balance milestone is an incredible achievement for our Cowbridge branch, in less than four years in business.

"This is the culmination of our five-year plan, which has seen us invest heavily in infrastructure, staff and technology. All of the changes we have implemented recently have had one aim in common: to allow customers to communicate with us in whatever way is most convenient to them.

"I, therefore, believe the Society's success over the past 12 months is largely due to our dedication to ensuring our customers can speak to a real person about their finances when – and where – they need to.

"It's something all of us, here at Swansea Building Society, strongly believe in; it is what informs and drives our commitment to opening and not closing branches."

The Society's offers mortgages with competitive rates, and a tailored approach to lending by manually underwriting and not credit scoring cases has been welcomed by those in South East Wales.