A total of £1.1 million is being made available to local authorities to make services age-friendly for older people in Cowbridge and across Wales.

Funding has been introduced as part of the Welsh Government's Age-Friendly Wales: Our Strategy for an Ageing Society aims to raise awareness of older people's rights, tackle age-related poverty, improve public services and spaces, and reduce loneliness by encouraging more people to volunteer and connect with their communities.

Actions include supporting older people with digital technology, increasing the take-up of pension credit, addressing fuel poverty, and supporting businesses to become more age-inclusive and recruiting older workers.

Julie Morgan, deputy minister for Social Services, said: "We want to create a Wales where everyone looks forward to growing older and age is celebrated.

"Our Vision is for an age-friendly Wales that supports people of all ages to live and age well. Too often getting older is linked to illness and decline and older people's contributions to society are overlooked.

"From making sure housing supports people to age well, to creating opportunities to keep healthy and active, this plan outlines how we will work across government and with key partners, including the Older People's Commissioner, to reject ageism and realise our vision of an age-friendly Wales."

Victoria Lloyd, chief executive of Age Cymru, added: "There is much to do in creating an age-friendly Wales and the plan is rightly broad in scope.

"Action to tackle poverty and the crippling effects it has on older people's lives and measures to increase awareness of human rights amongst all of us so that older people can live a life of dignity and one of their own choosing are priorities.  

"We are keen to work with the Welsh Government to realise their age-friendly ambition for Wales." 

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